In 2021, the sneaker and streetwear scene erupted with news that the highly coveted relationship between Nike/Jordan brand, Travis Scott and Fragment has officially been confirmed. Nike has already teamed up with Travis Scott and Fragment independently to produce some major top-tier sneakers (two of which notably on the Air Jordan 1 Silhouette), but this will be the first time that we see a 3-way link up within the scene. Three brands with a big following, high-demand and endearing creativity, a recipe for hype by any means.
The new Nike x Travis Scott x Fragment Air Jordan 1 Hi not only revolutionizes the way we approach collaborations for the future, but has also innovated a new design concept. To the untrained eye, the sneaker can be easily identified as a collaboration between the three brands and upon closer examination you will see that Nike has taken two of their previously successful collaborations, the Nike x Fragment Air Jordan 1 and the Nike x Travis Scott Air Jordan 1, and merged them into one shoe… and it works!
We feel as though this is just the start of multi-collaborations, watch this space!